Display your gift cards in places that experience high customer traffic. Placing gift cards at the check-out counter ensures that your gift cards are the last item customers see before completing their purchase. Simple presentation will increase your gift card sales!

Distribute low-value gift cards, such as $5 or $10, as promotional items. A small gift will stick with the customer long after they leave your store and will encourage repeat visits and word-of-mouth advertising.

If a customer purchases a high-value gift card, give them a $10 or $20 gift card as a gesture of appreciation! They will most likely make a separate trip to redeem the gift card. Such promotions also increase post-holiday sales as a majority of gift cards are sold during the holiday season.

When popular items go out of stock, place a gift card display beside the item. Customers can purchase and return with their gift card when the item is back in stock! Be sure to provide an estimated restock date, if possible.

Card purchases are made before upcoming holidays or events. Promote your gift cards in advance to take advantage!

Many customers purchase gift cards last minute and are unsure what a proper amount might be. A list of items for $25, $50 and $100 will suggest the right amount for the buyer.